Logos
Brand Colors
I had never designed a logo before I needed a logo. I chose the color blue as my main brand color as a nod to my son, Theo. My creative journey as an artist and a mom are so intertwined. He is my muse and inspired this whole thing. I digress.
I also have white and pastel pink to balance out the color scheme for both my booth and my website.
My first logo in 2020
2020
In the beginning of TreeLilys INC, I designed a logo based on my first name. I wanted to convey both plants that I sold and the paper I used for collage.
I still enjoy the logo, but had to field plenty of questions about if I sold Christmas Trees or what not.
Today, use this as my stamp of authenticity on the back of my prints and originals.
My second logo in 2021
2021
As my business evolved and streamlined into a collage centered adventure and I stopped selling plants, my logo became kinda obsolete.
I wanted to convey a more artistic and professional mood.
The scissors represent the hand-cut way I make my art. I have had several people ask if I do hair though. I only cut my husband’s and son’s hair. And poorly at that. I use this logo on my free tote bags.
This logo is the closest to the one I use today.
I have tweaked it in 2022.
My logo today.
